A.K. Dey

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Name: A.K.Dey
Center for Business Management



Ph.D D. Phil from Allahabad University, 1973
Masters MBA from FMS, Delhi University, First Division, 1982 M. Sc. from Allahabad University, First Division, 1968
Bechlor B. Sc. from Allahabad University, First Division, 1966


Research Interests
  • Higher Management Education
  • Profit Maximization & Straddling
  • Lean Systems & Growth Strategies
  • Developing management cases


Selected Publications

Published papers in refereed management journals

  • Vijayvargiya, A. & Dey, A. K. 2010. An analytical approach for selection of a logistics provider. Management Decision Vol. 48 No. 3, pp. 403-418
  • Agarwal, S. & Dey, A. K. 2010. Perception Mapping of Travelers: Case of Six Indian Domestic Airlines. American Journal of Economics and Business Administration 2 (2): 141-146, ISSN 1945-5488
  • Saxena, K. & Dey, A. K. 2010. Treks’n Rapids: Identifying Motivational Factors for Adventure Sports. American Journal of Economics and Business Administration 2 (2): 172-178, 2010, ISSN 1945-5488
  • Dey A. K. 2008. Developing Strategic fit: Teaching models and types of Indian management institutes. Business Perspective Vol. 10, Jan – Jun: 1 – 12
  • Dey A. K. 2007. Profit maximization. Business Perspective Vol.9, Jan – June: 41 – 49
  • Dey A. K. 2007. A Lean approach to Improve Course Curriculum of MBA. BusinessPerspective Vol. 9, July – Dec: 109 – 128


Academic Experience

Since 1990 Dr. Dey has been teaching at many management institutes. His subjects of interest are: Operations Management, Supply Chain Management, Research Methodology, Operations Research, Simulation & Modeling and Quantitative Techniques
Dr. Dey believes that this is an era of Supply Chain Management & Mass Customization. He has been constantly trying to upgrade the PGDBM course curricula for Operations Management, Supply Chain Management, Manufacturing Planning & Control and Service Operations Management through a judicious mix of text, cases & research articles.
His interest for carrying further research lies in areas of Supply Chain Management, Lean Systems as applied to content development and delivery of higher management education & Growth Strategies.
Dr. Dey is also interested in developing management cases, he has published many papers and cases in reputed journals.


Other Professional Experience

Details of Industry, consultancy and teaching experience

Dr. Dey has over thirty-six years of experience. For two decades he had served in Information Technology industry and for twelve years worked as an entrepreneur providing consultancy in marketing services to corporate organizations. He has been teaching management courses as visiting faculty since 1990 at many renowned management institutes. Since May 2004 Dr. Dey is a Professor at Birla Institute of Management Technology at Greater NOIDA.

Details of Industry experience

For over two decades Dr. Dey has gained rich & varied experience while working with companies like SICO, DCM, BUSH, Hindustan Computers & Modi Olivetti all in Information Technology sector.

He had held following positions in different organizations
  • General Manager
  • Project Manager
  • Market Planning Manager
  • Product Manager
  • Regional Manager


Some of his significant achievements are
  • Hindustan Computers Ltd – (1976 – 1990)

    • Turning around Eastern Region as Regional Manager
    • Winning DCS contracts from Reliance & ONGC for Fisher Controls Systems
    • Successfully negotiating agreement with Fisher Controls
    • Implementing projects at National Aeronautical Lab, Bangalore, NAAI, Min of Home Affairs
    • Launching new products
  • Modi Olivetti Ltd – (1990 – 1993)

    • Establishing Indirect Channel to achieve about 50% of the total turnover of Computer hardware sales
    • Planning & implementing promotion for the company
    • Coordinating sales to Banking & Finance sector to achieve target
    • Achieving targets of UNIX based, Publishing & CAD systems


Research & Consultancy experience

After leaving Modi Olivetti in 1993 as General Manager, Dr. Dey has operated as an independent consultant in the area of Marketing Services for over twelve years. His clients are Compaq Computers, Crompton Greaves, NCAER, IDC India, Bridgestone, Stryker Corporation, HCL, NIIT and many other prestigious organizations.

Following is a partial list of clients and the assignments executed during 1993 – 2005 period

Crompton Greaves – a leading fan & light manufacturer:
  • Launch of air cleaners and air purifiers
  • Competitive bench marking of manufacturing process of an industrial fan manufacturer
  • Collecting market intelligence for fans & lights in north and west for continuously ten quarters
  • Re-launch of Whisp’Air – an air circulator in Delhi
  • National Council of Applied Economic Research – a prominent research organization in government sector
  • Continuously for three years carried out quarterly business expectation survey in Mumbai & Delhi by collecting and analyzing views of top management in private and government sector organizations
  • International Data Corporation India Ltd – Indian subsidiary of IDC International
  • For nine quarters conducted demand estimation for Personal Computers, Software products and networking products in Mumbai & Delhi territories


Compaq Computers – a leading computer manufacturer
  • Conducted a dip-stick survey just before the launch of Compaq Workstation
  • Compiled a detailed list of Compaq users in Delhi, Mumbai & Bangalore


DHL Worldwide Express – an international courier company
  • For over three and a half years conducted quarterly benchmarking studies with competitors like FedEx, TNT & UPS by collecting transit times of documents and parcels from field


Stryker Corporation, USA – a leading joint implant manufacturer
  • Helped in finding a distributor in India


Bridgestone Tires Corp., Japan – manufacturer of automobile tires
  • Prior to their launch in India conducted a survey to advise whether tires should be sold in packed condition or in unpacked condition


Hero Honda Motors – a two wheeler manufacturer
  • Carried out a competitive benchmarking study for manufacturing processes of Bajaj Auto and Kinetic


NIIT Ltd – a pioneer computer training and software vendor
  • Conducted channel benchmarking study for Sybase against Oracle
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