Dr. Sujit Kumar Patra

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Name: Sujit Kumar Patra#
Designation:Assistant Professor (Marketing)




  • Educational Qualifications

      "Measurement of customer satisfaction in health insurance sector of India: An Empirical study", From - Sambalpur University.


      Master of Business Administration from Sambalpur university.


      Any Other Degree

      Master of Science in Ecology and Environment from Sikkim manipal University.


  • Research Interest

    • Service Quality, Customer satisfaction & Health insurance

  • Academic Experience

    • More than 10 years of experience in Teaching Graduate and post graduate students.

  • Courses Offered

    • Marketing Management, Strategic Marketing, Services Marketing, Product & Brand Management

  • Selected publications

    • Patra S K, “Service Quality Assessment in Banking Industry of India: A Comparative Study between Public and Private Sectors”, European Journal of Social Sciences-Volume 16, Number 4 -2010.

      Presented a paper in the 6th Indian Institute of Management Ahmedabad Conference on Marketing in Emerging Economies, 6-9th January, 2015.Manuscript ID- A-307 Title, "Marketability of Oriya Handicrafts: A Double Diamond Analysis"

      BPresented a case “Strategic success of a star- up-Maiestas Luminaries Private Limited: A case Study” in ICBM’s International Case Conference on December 5th 2015 at Hyderabad, selected as the best presenter.

      Patra S K,” Factors affecting Customer Satisfaction in Health Insurance sector of India: A Regression Model Analysis” European Journal of Social Sciences-Volume 43, No 3,May,2014,PP-202-208.

      Patra S K,” Measuring service quality in Health Insurance Sector of India: A study with respect to Health Insurance Company, Network hospitals and Third party Administrators” European Journal of Social Sciences-Volume 44, issue-1,June,2014,Pg-35-46.

      Patra S K,“Likes, Tweets and Shares in the Web-Measuring Eductional Institutions’ Social Media Presence” , at the 4th International Conference on Information Technology & Business Intelligence (ITBI-12), held on November 23-25, 2012. Jointly organized by IMT Nagpur and IMIS Bhubaneswar . International journal of research in management, economics & commerce-Volume-2, issue-11, Page-395-411, Issn:2250-057x, Nov-2012.

      Patra S K, “Marketing Smart City Bhubaneswar: A Stakeholders' Analysis”, Indian Journal of Economics & Business-Volume 16, Number 1, (2017): 101-119

  • MDP Conducted

    • Organized Management Development Programme on “Emerging issues and Challenges of Service sector in India” on 6th -7th February 2009

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