Brief Profile

Dr. Sree Pavani Vanteddu is a faculty member specializing in Marketing and Business Analytics. She holds an MBA in Marketing and HR from Andhra University, Visakhapatnam, and a Ph.D. in Management Science (Marketing Management) from Jawaharlal Nehru Technological University, Kakinada. She is SET qualified in the Management stream. With over sixteen years of teaching experience at undergraduate and postgraduate levels and two years of industry experience, she has served at reputed institutions including Rajasthan Technical University, GITAM University, and JNTU Hyderabad. She has contributed significantly to curriculum development, outcome-based education, and student development initiatives. Dr. Vanteddu has published research papers in Scopus-indexed and peer-reviewed journals and presented at national and international conferences. Her teaching and research interests include marketing management, consumer behaviour, marketing analytics, media and advertising studies, and applications of artificial intelligence in business.