Career Scope of journalism and mass communication Degree in India After 12th

Author: BGU Category: General Date: 19 Feb 2026

The Bachelor of Journalism and Mass Communication (BAJMC) is one of the rising programs among students in modern times. Some of the top universities in India offer the course and have achieved great success in placements. Attaining a BAJMC degree opens multiple doors of employment opportunities for graduates.

While many students pursue the course primarily for opportunities in journalism, there are highly lucrative options in public relations, advertising, and event management, among others.

What is a BAJMC degree?

A BAJMC degree is a three-year degree, which can be extended by a year to pursue a specialisation and convert it into an Honours degree. Some of the top universities in India, including the Birla Global University (BGU), provide the Bachelor of Journalism and Mass Communication program and an option for their students to pursue a specialisation in different fields.

An honours degree enhances the knowledge and skill level of the graduate, further preparing them for the challenges that the industry throws at them. Top universities like BGU have four types of BA in Journalism and Mass Communication: Core, Elective, Ability Enhancement & Skill Enhancement Course.

Subjects and Course Structure in the BA in journalism and mass communication

The subjects in the first year of the BA in Journalism and Mass Communication cover the basics of media covering news writing, editing, and an introduction to core subjects like advertising and public relations. During the course of the program, students get an ample amount of knowledge in courses related to journalism. Apart from that, students also receive training in event management, with it being a major part of the mass communication part of the course.

The areas covered in the program are:

Print, electronic and online journalism
For TV journalism, a special emphasis is placed on news production. Similarly, news production is taught for newspapers, magazines, and digital news platforms.
Students are taught how to research in media and communication.
Thanks to the tie-ups of the placement coordinators with major companies, internship opportunities are provided to students with giants of the industry in fields of journalism, PR, and advertising.

Best Learning Facilities for the BAJMC Degree

Learning facilities play a huge role for students pursuing a BAJMC degree. Some of the top facilities in universities like BGU, offering a BA in Journalism and Mass Communication, are:

Classrooms equipped with multimedia facilities.
State-of-the-art library giving access to world-class resources, aiding the students in their pursuit of top-class education.
Centrally air-conditioned facilities with access to the WiFi network throughout the campus.

Higher Studies Opportunities

Students having completed their BAJMC degree are eligible for postgraduate courses like Master’s in Journalism and Mass Communication and MBA in Communication Management. Top universities, like BGU, offer an MBA in Communication Management. The course is delivered jointly by their school of communication and school of management.

While students with BAJMC are equipped with enough skills to land jobs in the industry, studying further enhances not only their knowledge and skills but also makes them ready for higher positions in the corporate world.

For instance, an MBA in Communication Management from BGU prepares students with expert guidance from both communication and management schools. The course is updated regularly and remains industry-relevant across the broad spectrum of media, PR, and leadership. Having completed an MBA in Communication Management, students have received training to work on online engagement tools. The learning provided in the course is aligned with industry trends.

Skills Developed During BAJMC

The BA in Journalism and Mass Communication as a program trains students in different skills for journalism, advertising, PR, and event management. Some of the top universities ike BGU, train students on multiple skills. The graduates are equipped with the following after the completion of the BAJMC degree.

Communication skills: Journalists are expected to have effective communication skills. The enhanced communication skills help graduates in different forms of journalistic careers. Be it facing the camera as an anchor, news writing, or just being part of the production team.
Journalism education: Given the artistic nature of the course, the education provided during the course plays a huge role in shaping the career of graduates. A strong knowledge base is established so that the graduates are ready for their professional careers.
Research: Training for both primary and secondary research is imparted to the students as jobs in all domains of journalism and mass communication require the candidate to research thoroughly.
Practical skills: The program of BAJMC imparts practical skills like not many courses. While many other courses require the students to go on internships for practical experience, the BAJMC program is delivered in such a way that students are prepared with the practical learnings.

How to Decide if BAJMC Is Right for You?

Be it BAJMC or any other course, students can only decide if it is a right fit by aligning their career goals with the program outcomes. The following are the program outcomes of the BA Journalism and Mass Communication:

Enhanced communication skills: The program of BAJMC teaches students how to effectively communicate their thoughts in different media. Given the multi-dimensional needs of communication, the student is expected to write, speak and depict their thoughts without a shadow of doubt.
Ethics: For any student trying to make a career in journalism need to have the integrity and ethics to present facts without being biased to any side involved. Given how the work of a journalist can impact many lives, it is important to be an ethical journalist.
Critical thinking: For journalists to present their thoughts, they need to have the skills to think practically as well as analytically. Only after gathering all the required information, a professional in either the media or the mass communication industry should make a decision.

Tips for 12th Pass Students

12th pass students looking to make a career in the Journalism and Mass Communication field should take note of the following:

With the industry rapidly growing towards digitally focused content, it is crucial for the students to attain technological skills that can help them in producing content, be it for journalism, PR, and Advertising.
Students from all streams can join the program with the most esteemed colleges and universities without demanding any entrance tests.
While the eligibility criteria for the course are not on the higher end, the students can get great scholarships by scoring highly in their 12th exams.

FAQs

Is BAJMC a good career choice?

Yes, BAJMC is a great career choice, given that it opens multiple doors for students to achieve their goals in fields like Journalism, Advertising, Public Relations, and Event Management.

What salary after BAJMC?

Salaries could range on average from 2.5 to 5 LPA, given the field they choose to work in.

Is BAJMC better than BMM?

While neither of the courses is better than the other, the BAJMC is highly superior for roles focused on news, reporting, and editing.

What jobs are available after BAJMC?

Multiple jobs in the field of journalism and mass communication are available. In the news industry, these jobs are writer, editor, reporter, camera operator, and post-production team. Similarly, in the advertising and PR industry, multiple jobs are available for BAJMC graduates.

What higher studies options exist?

The most popular higher studies option after completion of the BAJMC degree is a Master’s in Journalism and Mass Communication. Apart from MJMC, other higher studies options include MBA in multiple management-related disciplines.

Are placements common?

Yes, placements are very common after the completion of the BAJMC degree.

Is BAJMC useful for Media & Production careers?

Yes, BAJMC is the premier degree for students pursuing careers in Media and Production.

What specialisations are popular?

With rapid changes in the world of technology, one of the most popular specialisations in BAJMC has been digital news writing. The other specialisations are in the advertising and public relations field.

Can I go abroad after BAJMC?

Yes, going overseas for jobs or even higher studies is a popular choice among graduates with a BAJMC degree.

What entrance exams are required?

Most of the top universities do not require entrance exams for admission to BAJMC programs. However, some universities require admission requiring entrance exams like CUET.

How to select the BAJMC university?

BAJMC universities should be selected after carefully judging the educational institution on different criteria like rankings, accreditations, placement records, fees, location, and industry collaborations.