Designation: Assistant Professor Extn: 236 Email: vivek.mishra@bgu.ac.in Area: Marketing
Brief Profile
Dr. Vivek Mishra is a faculty in the area of Marketing. Having completed Ph.D. from KIIT School of Management, KIIT D/U Bhubaneswar, he has more than six years of teaching and research experience coupled with over 9 years of industry exposure, in sales and business development. He has published impactful research papers in journals of national and international repute. His area of research interests falls in brand management and Generation Z consumer behaviour research.
Academic Qualification
Ph.D. :
KIIT School of Management (KIIT D/U).
Masters :
Marketing & HR (Regional College of Management).
Teaching and Research Interest
Teaching Interests
Marketing Management
Consumer Behavior
Sales and Distribution Management
Research Interest
Online Brand Advocacy
Gen Z Consumer Research
Work Experience
Academics – Over 6 years
Industry – Over 9 years
Publications
Mishra, V., Bisoyi, B., Das, B., Satpathy, I., Gupta, A. (2023). Supply Chain Transformation through Digital Servitization in Manufacturing Sector. In: Revankar, S., Muduli, K., Sahu, D. (eds.) Recent Advances in Thermofluids and Manufacturing Engineering. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-19-4388-1_48 (Scopus, Ahead of Print)
Mishra, V. and Das, B. (2022). What Drives Generation Z to Advocate for a Brand Online? International Journal of Internet Marketing and Advertising (ABDC“C”& Scopus, Ahead of Print, DOI: 10.1504/IJIMA.2022.10046942).
Mishra, V., and Das, B. (2019). Facilitating E-Tail patronage behavior of Generation Z Consumers, Indian Journal of Marketing, 49 (4), 20-36 (ABDC “C “& Scopus).
Conference Papers
Mishra, V., Bisoyi, B., Das, B., Satpathy, I., Gupta, A. (2023). Supply Chain Transformation through Digital Servitization in Manufacturing Sector. In: Revankar, S., Muduli, K., Sahu, D. (eds.) Recent Advances in Thermofluids and Manufacturing Engineering. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-19-4388-1_48 (Scopus, Ahead of Print)
Mishra, V. and Das, B. (2022). What Drives Generation Z to Advocate for a Brand Online? International Journal of Internet Marketing and Advertising (ABDC“C”& Scopus, Ahead of Print, DOI: 10.1504/IJIMA.2022.10046942).
Mishra, V., and Das, B. (2019). Facilitating E-Tail patronage behavior of Generation Z Consumers, Indian Journal of Marketing, 49 (4), 20-36 (ABDC “C “& Scopus).