Designation: Assistant Professor Extn: Email: Area: Marketing
Brief Profile
Dr. Purnendu Kumar Patra has a PhD in Management from Mahatma Gandhi Kashi Vidyapith, Varanasi. Before joining Birla Global University, he had been associated with School of Management Sciences, Varanasi. He has over 15 years of experience in industry and academia.
His areas of interest include strategic management, marketing management, consumer behavior and more recently, digital marketing. His research has centered around rural development, rural consumer behavior, ancient Indian knowledge systems and works on the Bottom of Pyramid. Besides academic research, he also has a novel to his name.
Academic Qualification
Ph.D. :
Mahatma Gandhi Kashi Vidyapith, Varanasi
Masters :
MBA (Symbiosis International University)
Bachelors :
B.E.(Biju Patnaik University of Technology)
Any Other Degree :
UGC-NET (Management)
Academic Experience
Oct-2015 to July-2023 –Assistant Professor, School of Management Sciences, Varanasi
July-2014 to Oct-2015 –Senior Lecturer, Heritage Vision Education Trust, Bhubaneswar
July-2013 to July-2014 –Lecturer, Interscience Institute of Management and Technology, Bhubaneswar
Industry Experience
He had been associated with Sterlite Technologies Ltd, Vodafone, Apalya Technologies Ltd, Tata Teleservices Ltd in Corporate Sales profile. He also worked as a Telecommunications Engineer with Nokia.
Teaching and Research Areas
Teaching Areas
Strategic Management and Business Policy
Consumer Behaviour
Marketing Management
Digital Marketing
Research Areas
Rural Development
Consumer Behaviour
Ancient Indian Knowledge Systems
Bottom of Pyramid studies
Journal Publications
Patra, P.K., (2020), “Strategising for Rural India: A Literature-Based Three-Pronged Conceptual Model”, Journal of Contemporary Issues in Business and Government, 27(2), pp. 2099-2111. (WoS)
Patra, P.K.,.,. (2018),” Green Logistics : Eco-Friendly Measure In Supply-Chain”. Management Insight, 14(1), 65-71
Patra, P.K., (2016), “Rural Development and Employment through Skill Development”, SMS Journal of Entrepreneurship & Innovation, Vol.III, No.1, Dec. 2016, ISSN 2349-7920, pp 34-42. (UGC Care Listed)
Book Chapters
1. Patra, P.K., (Patro, S., (2021), “Self-reliance in Rural India: Evidence from Vedic & Mughal Era”, In K Singh, V C Sharma, A Mishra, S Kumar, P S Sabnis(Eds.), Indian Traditional Wisdom: Revisiting the Relevance, Bharti Prakashan, Varanasi, ISBN: 978-93-88019-86-6
Patra, P.K, , (2019), “A Review of Contemporary Global Literature about studies on Fortune at the Bottom of the Pyramid”, Spirituality Beyond Repertoire: Leadership and Happiness Perspectives, Eds. Jha, Pathak, Excel India, New Delhi, 113-120. ISBN: 978-93-88237-3
Kumar S., Patra P.K., Pratap, V. (2017) Book chapter, “Agricultural Marketing in India: Challenges and Prospects”, “Agri Business Marketing”, Bharti Publication, New Delhi, ISBN: 978-81-933475-5-3, pp 44-53
Patra, P.K., (2020), “Impact of Education on Rural Consumer Adoption of Mobile Communication Services with particular reference to Varanasi District” in the National Seminar on “Indian Education System and Employment” organized by Raj School of Management & Sciences, Varanasi.
Patra, P.K., Singh C., (2017), ” e-Commerce and e-Governance in India- Status Quo, Impediments and Enablers” in the National Seminar on “Retail, Logistics &Supply Chain Management-Issues, Challenges and Prospects” organized by Deen Dayal Upadhayay Kaushal Kendra, Banaras Hindu University, Varanasi.
Kumar S., Patra, P.K., Pratap Vir (2017), “Agriculture Marketing in India: Challenges and Prospects” in the National Seminar on the theme “Paradigm Shift in Agri-Business and Rural Development” organized by Institute of Management Studies, Banaras Hindu University, Varanasi.
Kumar S., Patra, P.K., Pratap Vir (2017), “FDI in Food Processing Industry in India: Challenges and Prospects” in the National Seminar on the theme “FDI and its Impact on Indian Economy” organized by H.S.P.G. College, Varanasi.
Patra, P.K., Panda S., (2016), “Green Logistics: Issues, Benefits and Implications” in National Symposium on “Logistics and Operations Management”, organised by Department of Business Administration, Sambalpur University.
Patra, P.K., (2016), “Rural Development and Employment through Skill Development” at international conference on “Emerging Strides in Innovations and Skill Development: A Sustainable Perspective”, organised by School of Management Sciences, Varanasi in February-2016.
Workshops/FDPs Attended
Participated in a 7-day Faculty Development Programme on “Faculty Preparedness Towards Education 4.0”, organised by School of Management Sciences, Varanasi during 16th to 22nd August, 2022.
Participated in a 7-day Faculty Development Programme on “Enhancing Faculty Competency vis-à-vis National Education Policy”, organised by School of Management Sciences, Varanasi during 24th to 31st August, 2021.
Participated & completed successfully AICTE Training And Learning (ATAL) Academy Online Elementary 5-day FDP on “Innovative Techniques for Teaching Pedagogy and Impactful Research” organised by NIT, Hamirpur from 27th May 2021 to 31st May 2021.
Graded ‘A’ in a 16-week Refresher course on “Climate Change: A Guide for Teachers of All Disciplines ” conducted by ARPIT during Dec-2020-Mar, 2021.
Participated in a one-day workshop titled “Academic Writing for Publication in High Impact Journals” organised by Koach Scholar, New Delhi on 28th June, 2020.
Participated in a 7-day Faculty Development Programme on “Outcome Based Education: Teaching, Learning & Evaluation”, organised by School of Management Sciences, Varanasi during 2nd to 8th July, 2019.
Attended a 7-day workshop titled, “ Discovering Statistics through SPSS and Excel for Crafting Cutting Edge Research”, organised by School of Management Sciences during, 3rd June to 10th June, 2019.
Participated in a 1-day Faculty Development Programme on “Outcome Based Education”, organised by School of Management Sciences, Varanasi on 8th December, 2018.
Participated in a 7-day Faculty Development Programme on “Potenital Enhancement in Teaching, Learning & Research”, organised by School of Management Sciences, Varanasi during 5th to 11th July, 2018.
Attended a 2-day workshop titled, “ Conducting and Crafting High Quality Research”, organised by IIM-Ahmedabad in association with School of Management Sciences, Varanasi during 18th and 19th May, 2018
Participated in a 7-day Faculty Development Programme on “Pedagogical Approach and Content Management in Professional Education and Research” organised by School of Management Sciences, Varanasi during 6th to 12th July 2017.
Participated in a 7-day Faculty Development Programme on “Professional Research and Teaching-SWOT” organised by School of Management Sciences, Varanasi during 15th to 21st July 2016.
