Brief Profile

Dr. Vivek Mishra is a faculty in the area of Marketing. Having completed Ph.D. from KIIT School of Management, KIIT D/U Bhubaneswar, he has more than six years of teaching and research experience coupled with over 9 years of industry exposure, in sales and business development. He has published impactful research papers in journals of national and international repute. His area of research interests falls in brand management and Generation Z consumer behaviour research.

• Academic Qualification
  

  Ph.D. :

  KIIT School of Management (KIIT D/U).

  Masters :

  Marketing & HR (Regional College of Management).
  

• Teaching and Research Interest
  

  Teaching Interests

  • Marketing Management
  • Consumer Behavior
  • Sales and Distribution Management

  Research Interest

  • Online Brand Advocacy
  • Gen Z Consumer Research

  Work Experience

  • Academics – Over 6 years
  • Industry – Over 9 years
• Publications
  
  • Mishra, V., Bisoyi, B., Das, B., Satpathy, I., Gupta, A. (2023). Supply Chain Transformation through Digital Servitization in Manufacturing Sector. In: Revankar, S., Muduli, K., Sahu, D. (eds.) Recent Advances in Thermofluids and Manufacturing Engineering. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-19-4388-1_48 (Scopus, Ahead of Print)
  • Mishra, V. and Das, B. (2022). What Drives Generation Z to Advocate for a Brand Online? International Journal of Internet Marketing and Advertising (ABDC“C”& Scopus, Ahead of Print, DOI: 10.1504/IJIMA.2022.10046942).
  • Mishra, V., and Das, B. (2019). Facilitating E-Tail patronage behavior of Generation Z Consumers, Indian Journal of Marketing, 49 (4), 20-36 (ABDC “C “& Scopus).

  Conference Papers

  • Mishra, V., Bisoyi, B., Das, B., Satpathy, I., Gupta, A. (2023). Supply Chain Transformation through Digital Servitization in Manufacturing Sector. In: Revankar, S., Muduli, K., Sahu, D. (eds.) Recent Advances in Thermofluids and Manufacturing Engineering. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-19-4388-1_48 (Scopus, Ahead of Print)
  • Mishra, V. and Das, B. (2022). What Drives Generation Z to Advocate for a Brand Online? International Journal of Internet Marketing and Advertising (ABDC“C”& Scopus, Ahead of Print, DOI: 10.1504/IJIMA.2022.10046942).
  • Mishra, V., and Das, B. (2019). Facilitating E-Tail patronage behavior of Generation Z Consumers, Indian Journal of Marketing, 49 (4), 20-36 (ABDC “C “& Scopus).